Meet the staff

Steven Sanchez

Steven Sanchez is the owner and CEO of WC and is a skilled physical fitness expert and consummate business professional with over 16+ years of experience.

Mr. Sanchez has spent many years working with medical and other physical wellness professionals to increase his knowledge and understanding of the physiology of the body, holding several certifications from the International Sports Science Association. Steve’s early life experiences overcoming the challenges of being an overweight child, served as his personal awakening and inner motivation, propelling him toward a life’s goal of helping others to achieve and maintain healthy lifestyles.

“I love knowing that all of this started off as an idea and now it is my reality…turning on clients’ minds and hearts onto the fact that living healthy is definitely achievable…
Anthony Norman

Anthony Norman is a highly accomplished athlete, baseball coach and top-notch professional physical fitness trainer. He is a native of Southern California, and currently resides in the City of Carson, California Mr. Norman began playing baseball at the age of five and elected to pursue a career in the sport at the age of 14. In 2002, Anthony graduated from high school as a four-year letterman in Varsity Baseball. Anthony was subsequently recruited by Gary Adams, the head baseball coach at the University of California, Los Angeles (UCLA) among other college and universities throughout the country. Anthony attended UCLA to pursue his education and to progress to a potential career in professional baseball. In 2006, Anthony earned a degree in History from UCLA.

Following graduation, Anthony was scouted and signed as a free agent by the Anaheim Angels, and remained with organization for three years. This opportunity began his professional career and achievement of a number of accolades including: the AZL Most Valuable Player, the Topps AZL Player of the Year. In addition, Anthony led the AZL in batting with a .362 average and won the 2007 batting title and progressed from Rookie to Double A within the organization. After his release from the Angels Anthony played for the Saint Paul Saints of the American Association Independent League, and was signed as a free agent by the Pittsburgh Pirates. In his time with the Pirates, Anthony progressed through the organization ultimately playing for in the International League with the Indianapolis Indians, the Triple A affiliate of the Pirates.

During his AA player tenure with the Pirates Anthony was a member of the 2010 Altoona Curve Eastern League Championship team. In 2013, Anthony was offered a position as a coach with the Pirates who valued his work ethic, athleticism, and natural ability to lead others. Anthony went on to work two years as a minor league coach for the Jamestown Jammers affiliate of the Pittsburgh Pirates.

During this time as a minor league coach with the Pirates, and in the off-season in his work with players and athletes, he focused his efforts on coaching, mentoring and training the “whole” athlete. His work has included providing personal physical fitness training and advice, fundamental sport-specific training and mechanics and techniques to develop mental focus and awareness.

Anthony Norman is presently working with West Coast Fitness Center in Carson, California providing professional personal physical fitness and sport-specific training.

Philemon Hardy Moore

Philemon Hardy Moore - A veteran, as both a civilian and fitness professional, Philemon Hardy-Moore is a jack-of-all-trades all trades but master of one. With over 11 years of experience, his expertise includes Fitness Nutrition, Performance Enhancement Specialist, Sports Conditioning, Strength and Endurance, and Group Fitness. His training style is heavily based in functional/core strength and no two workouts are ever the same. Children, adults, elders, newcomers, pros, no matter who you are or what your fitness level may be, you're in great hands.

He was born and raised in South Central Los Angeles, and grew up playing most sports from badminton and golf to football and hockey, however basketball is his sport of specialty with emphasis on developing athletes that play the 1 or the 2. He has helped many of WCSF center's basketball student athletes achieve full scholarships to college, and continues to push towards higher heights.

Along with Athletic training, Phil also has experience in artist development. He has trained as both a singer and a dancer and has experience with enhancing stage performance/conditioning. For any and all those looking towards becoming recording artists, this is your best bet to reach the next level.

Philemon believes that training is an art form. He looks at each session as a part of a jigsaw puzzle that he is in charge of creating. Once that puzzle all comes together the big picture tends to become easier to put together the more and more times you do it. You bring the @$$, and he'll bring the booted up size 13.

Andrew Jackson

Andrew Jackson former NFL running back for the Houston Oilers and Tampa Bay Buccaneers who has successfully coached at the high school and college level for nearly 2 decades, including coaching for the National Football Academy as its lead RB coach. Today, through his company, Coach AJ offers a training program that helps football players at all positions get bigger, stronger and faster, working with numerous athletes, many of whom go on to successful collegiate and professional football careers.

A California native who grew up in Los Angeles, California, Coach AJ attended Manual Arts High School and played Varsity Football there for three years. Starting on both offense and defense, he received Best Offensive Back three years in a row and Most Valuable Player two years in a row, and he was selected All City and All American as a running back.

Earning a full scholarship to University of Southern California, he was New Comer of the Year on the U.S.C. football team in his freshman year. He transferred to El Camino City College, where he was selected All League Running Back and the team’s Most Valuable Offensive Back and graduated with an Associate of Arts Degree. AJ next transferred to Iowa State University, where he majored in Business and played on the football team. Now a junior, he was selected Best Offensive Back and Best Newcomer to the team, and as a senior, he was voted team captain in addition to again being selected Best Offensive Back. He also earned an award for good conduct on and off the field.

After Iowa State, the Houston Oilers signed AJ as a free agent for the 1987 season. He finished the year as Houston’s second leading rusher behind Mike Rozier, the former Heisman Trophy winner. At the end of the year, the Oilers released him, and he was acquired by the Tampa Bay Buccaneers, playing several games for the Buccaneers until he was released in 1988.

For more than 16 years since completing his NFL career, AJ has been coaching and training. As lead RB coach with the National Football Academy (featuring Darin Slack of QBA), Coach AJ specialized in developing running backs for the NFA. ISSA Certified as a strength and speed trainer, he traveled the country, teaching the basics to youth running backs and the F4 (form, feet, fit, finish) system to advanced running backs.

In the 2009-2010 seasons, he served as the strength and conditioning coach for Verbum Dei High School’s football team, which became the 2009 League Champs under his training, and for the George Washington Preparatory High School girls’ varsity basketball team. Coach AJ also held the Athletic Director position at Animo South Los Angeles High School, leading the team to the title of first- year runner up in the small school championships two years in a row.

George Guioguio

A Certified Personal Trainer through the National Academy of Sports Medicine. George has always had a passion for helping others in achieving their fitness goals. George has a wide knowledge from pre-hab (preventing injuries) to more fitness related goals such as fat loss and muscle building. He loves working with beginners and can add some new angles to those with experience. His support and motivation during your sessions keep you pushing harder and help in reaching your goals!

Dr. Eric F. Nilsen - Sports Chiropractor / Dr. Eric Sports & Rehab

Undergrad- UC San Diego Doctorate University of California Health Sciences

Dr. Eric has always been an active runner and athlete. In high school he lettered in 4 varsity sports (Basketball, Tennis, Cross Country, and Track) In college he competed in: Long Distance, Steeple Chase and Cross Country He also competed in the Collegiate Cross Country National Championship

Since then he has ran 5 marathons and is also a Head Cross Country Track Coach at Warren High School Eric is also running a Youth US Track and Field Club Team in Torrance called “In-Stride”

As a sports chiropractor he operates as “Dr Eric Sports & Rehab”. He has worked on athletes at the wildflower triathlon, multiple AVP volleyball tournaments, MT Sac relays, head trainer for California state soccer championships as well as treated many professional MMA and UFC fighters

Come get treatment by Dr. Eric M- Fr at West Coast Sports & Fitness Center. He loves what he does and is ready to be at your service!

Dr Melani Leonard Cooper – Sports Acupuncture/ Holistic Sports Acupuncture

With over 3,000 hours of theoretical and clinical training in Acupuncture and Oriental Medicine. Melani Leonard-Cooper received her Masters of Science in Oriental Medicine from Samra University in Los Angeles, California. She has continued her education and focused her studies in sports medicine and musculoskeletal pain. The continuing education classes are focused on cadaver labs, corrective exercises, motor points, myofascial release techniques, orthopedic exams, orthopedic techniques, kinesiotaping, sports/active lifestyle injuries and many other topics. She is almost done with the Sports Medicine Acupuncturist training program which certifies sports medicine acupuncturists. She is a member of the California State Oriental Medical Association and attends sports medicine conferences around the United States.

“The natural healing force in each one of us is the greatest force in getting well.” ~Hippocrates
Helen Alvarez Del Castillo – Massage Therapist

Almost 11 years ago I stumbled upon massage therapy. I walked into California Healing Arts College back in 2005 to check out their Massage Therapy program without ever truly realizing what a blessing this would become. After being nurtured by instructors passionate about their respective modalities, the want to use what I learned to help others was immediate. Being able to use Deep Tissue, Swedish, Sports Therapy, Hot Stone Massage, Trigger points, Shiatsu, Pregnancy Massage to cater to individual client needs is more than my job, it's my honor. There's great satisfaction in helping others. I'm ecstatic to now be part of the West Coast Sports and Fitness family, looking forward to meet and help all of our clients.

Martha Soto – Massage Therapist

Soto has 13 years experience working with many patients and chiropractors. This has lead Martha to become very knowledgeable in many styles of Massage Therapy: Deep Tissue, Acupressure, Stress Relaxation Massage, Sports Massage, Stretching, and is able to use Hot Stones and Cupping techniques. Her goals are to support individuals in achieving life balance through personal wellness and relieving physical as well as emotional stress. Martha strongly believes in massage as a viable modality for enhancing overall health and wellbeing. She is also a dedicated mother of a talented athlete that has a bright future in soccer and baseball!

Vanessa Sanchez

Sanchez has been part of West Coast Sports and Fitness Team since the beginning. Vanessa is our Social Media Director, she manages our Facebook, Instagram, Twitter and all other social media platforms. She is self-taught in videography, photography and is currently advancing her skills in all types of online marketing to get the WC name out and about! She is the mother to a beautiful 4.5 year old Alaina Rosalie and wife to owner Steven Sanchez.

For any questions regarding WC Social Media contact her at

Athena Green, LMT

Athena Green is another of our amazing Certified Massage Therapists. In her own words, Athena says “I got lucky in the sense that I found my passion in life early. I have been a massage therapist since April 2001 specializing in rehabilitation and women’s health and pregnancy. I have always been interested in how the body works and knew I would always go into health care. I am also a licensed vocational nursing (LVN). I enjoy helping people which is why I am also a wellness coach through Herbalife and a hydration specialist through Enagic.